This Eastertime kids in Finland were not allowed to go door to door to get candies in exchange for their decorated Easter birches. Traditionally in Finland kids decorate birches and take them door to door in hopes of getting some candy in return. The twigs are accompanied by a traditional rhyme, performed live to the benefit of the recipient. The rhyme goes Virvon, varvon, tuoreeks terveeks, tulevaks vuodeks; vitsa sulle, palkka mulle! (In translation: I wave a twig for a fresh and healthy year ahead; a twig for you, a treat for me!)
My son decided to delight our neighbors and brought decorated birches to their doors with part of the rhyme just “I wave a twig for a fresh and health” – he deliberately left the part off asking for the treat in order not to make receiver obligated to bringing a treat back to him.
To his great surprise, this year was the best ever, as in the next few days neighbors brought candies to our door.
How you think your business will change after this lockdown? Will it be small change like in this example or something more dramatic? Whatever it is, I believe that being customer centric is the way in the future. Will it be change in your talent needs or supply to your customers?
In my example the reasons for this year being the best ever involve three important changes to the traditional approach:
- You reach each potential customer in some point of time – compared when going from door to door you reach only those who are home or open the door.
- Even if the customer is not prepared (ie- has treats handy), he can purchase candies in his own time and give those in his own time.
- Because people were conscious about viruses instead of giving few candies from larger bag, many gave full bags. This is a Covid-bonus.
How you change in your field of work points 1 and 2?
And is there Covid-bonus available?
I hope you stay safe and the best times are ahead of us, although it may take for a while – But those times will come!
Elina Liehu is founder of Ferovalo Oy