Freelancing, the new normal

Are you ready to embrace freelancers? It’s the new trend in organizational structure! 

For businesses, the key to withstanding these constant changes is to stay flexible — what worked six months ago or even three months ago might not work today or tomorrow. This is as true in the office as it is in many other areas. 

The acceptance of remote work will continue to lubricate freelancing. The forced shift to remote has proven feasible (because of tech), attractive (people like it), and productive (data). It has also been a freelance accelerator. In truth…the difference between a freelancer and an employee shrinks to almost nothing when they are both working remotely. 

Remote work and freelancing go hand-in-hand because many of the previous criticisms of freelancing were really worried about remote working. Now that those concerns have been proven false, the runway for freelancing has opened up even wider. 

Until recently, freelancers in too many parts of the world were seen as ran, not able to attract a good full-time job. Covid 19 effectively shut down that perspective. We still have troublesome employment and tax policies in much of the world, and in many countries (including the US) it can be difficult to find good quality, reasonably priced, health insurance. But we are also seeing record numbers of professionals choosing a freelance career over full-time employment. 

It’s true that some freelancers don’t get invested enough in their client’s business. They see the job as too temporary to justify a deep intellectual or emotional investment. They don’t want to become an integrated part of the team when they know they’ll be on their way in a few weeks or months and likely never be called back. 

These days, more and more organizations are benefiting from the advantages of a  new workforce architecture, the flexible blended workforce. Unlike traditional staffing models, the flexible blended workforce is designed to do exactly what it says: to flex in size up or down, and quickly add functional expertise and experience by supplementing the organization’s full-time staff with project based freelancers working together, sometimes on site and often remotely.